The Australian Government’s $50m Export and Regional Wine Support Package and the Tasmania Government have joined forces to support the promotion of Tasmania’s wine tourism experiences around the world.
Both parties have provided $250,000 in funds which see the Tasmanian Government partner with Wine Tasmania and local wine and tourism businesses on a global marketing campaign.
Wine Australia General Manager, $50m Package, Brett Murphy said this initiative is about boosting international visits to Tasmania’s wine regions.
“Tasmania has so many great wine producers – not to mention food, wine and nature experiences,” Murphy said.
“This exciting new campaign will shine the spotlight on Tasmania’s wine regions and the wonderful array of activities and experiences on offer to entice overseas visitors.”
Tourism Tasmania Chief Executive Officer John Fitzgerald added: “Tasmania is famous for its delicious produce and world class wine and sparkling. This a fantastic opportunity to position Tasmania as the premier wine destination of Australia.
“We will work with our tourism trade partners and Tasmanian wine producers on a range of marketing activities to promote the state’s wine tourism experiences in the premium international markets within North America and Hong Kong.
“The campaign will benefit wine producers and regional communities around the state as it will encourage visitors to travel further and spend more during their stay.”