Taylors has launched its award-winning Jaraman range in half-bottle size, meeting the growing demand and awareness of alternative and more convenient packaging formats.

For its initial release of 375ml bottles, Taylors has selected its 2020 Jaraman Clare Valley & Coonawarra Cabernet Sauvignon (RRP $20), 2020 Jaraman Clare Valley & McLaren Vale Shiraz (RRP $20) and, for the white, the 2021 Jaraman Adelaide Hills and Clare Valley Chardonnay (RRP $15).

Managing Director Mitchell Taylor said: “It’s exciting to share these incredible wines in a half-size format. The wine-drinking occasion has changed a lot over the years from the traditional wine at home with a meal.

“More and more people want to enjoy premium quality wines at a picnic without carrying an entire bottle or worrying about any wine wastage. The half-bottle format in the Jaraman range does just the trick.

“There have been so many new and exciting innovations in wine pack formats, but ultimately the desire for a premium quality wine is paramount. Our Jaraman range is highly acclaimed – being one of the most awarded wine ranges in our portfolio – so we know people will love to enjoy these wines in the half-bottle format.”

Recent research from Wine Intelligence stated that “younger drinkers (Gen Z and Millennials) are more likely to consider purchasing a range of alternative packaging as they consider them a suitable choice for people like them.”

The new Jaraman half-bottles will be available from select independent retailers and Taylors direct.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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