Clare Valley family winemaker Taylors has revealed a refresh and expansion within its Hotelier range.
Developed exclusively for the independent channel, the Hotelier range celebrates the pub roots of the Taylors family and brand, with patriarch Bill Taylor Senior’s love of Australian wine coming from his time working behind the bar as a hotelier. The Taylor name was well known in NSW for its network of premium pubs and hotels, and while the family no longer owns any venues, their Hotelier wine range still celebrates their joy in the experience of bringing together great wine, food and company.
Third generation Winemaker and Managing Director, Mitchell Taylor, said the refresh of the Taylors Hotelier range highlights the family’s love and connection to its pub roots.
“It was hard to miss the growing excitement for Australian wines in the pub scene back in the 50s and 60s. The thirst for quality, locally-made wines paired with pub fare was an opportunity my grandfather and father noticed first-hand in the pubs. This is where their passion for wine was born and the main reason our family winery was founded,” Taylor said.
“The Hotelier range is a tribute to our love of good old Aussie hospitality and the experience of bringing close friends and family together for a delicious meal. The wines offer quality and versatility for a range of meals and occasions, and we are excited to see the new look making its way to independent bottle shop shelves.”
The new look, designed by wine packaging specialist Denomination, introduces a bright, light and hand-sketched based design in place of the original black and gold foil label. Each different varietal’s label features a bartender surrounded by classic pub fare, with each wine style featuring distinctly unique drawings and colours.
In addition to the packaging refresh, Taylors is also expanding the Hotelier range. A Wrattonbully Grenache Shiraz Mourvèdre blend and a Padthaway Chardonnay to the range join the range’s original Padthaway Pinot Gris and Shiraz varieties.
“GSM blends have quickly grown in popularity and interest in the independent and on-premise space, particularly as drinkers tend to trial these wines through by-the-glass options in the on-trade. This is a bright, juicy red blend with dark berry characters and a touch of cinnamon spice on the palate. It will make a wonderful addition to the rest of The Hotelier range,” Taylor said.
“The attractive stone fruit and toasted cashew notes of the new Hotelier Chardonnay make a welcome addition to any pub wine list. The Mediterranean climate and coastal breezes of the Padthaway region heavily influence the medium-bodied wine – it’s supple and silky with a lingering finish.”
The new look Hotelier range is rolling out now, with a RRP of $18 and more information available via your local Taylors representative.