Temple Brewing has taken out the top spot at this year’s GABS Can Design Awards, receiving the Orora Golden Can Trophy for its amber ale, Hello, My Name is Amber.
Created by Raymond Lim from Ray L Creative, the winning design features a drawing of a greyhound, intended to reflect the Victorian breweries partnership with greyhound rescue organisation Amazing Greys. Designed to evoke a sense of friendliness, the dog’s name tag sticker introduces the new beer and invites the consumer to learn more.
Taking home silver was Brick Lane Brewing’s Last Train Home, featuring zombies on a thermochromic label designed by Pete Johnson, while the bronze award went to Aether Brewing’s All Australian Pale Ale with an original design by Drapl and Zookeeper, Emma D’Anna and Emery Greer.
The annual GABS Can Design Awards celebrate the work of the creative teams behind each beer label, and the influence of their designs over a consumers first impression in a competitive market. Having won the Orora Golden Can Trophy, Temple Brewing will receive printing plates, plus a ton of malt from Bintani. Designer Lim will also walk away with a $1000 cash prize.
Michael Hepworth, Strategic Account Manager at Orora Packaging Australia, commented on the creativity in the craft beer scene.
“Each year the talents of our country’s creative designers just get better and better. Craft beer cans have been transformed into a beautiful canvas and are now home to some of the best artistic designs in Australia.
“We are thrilled to be the presenting partner of the GABS Can Design Awards and shine a light on local talents.”
Craft breweries from around the country had the opportunity to submit one design into this year’s competition, with 155 pieces displayed on the GABS digital gallery, from which the top 10 finalists were determined as thousands of beer and art lovers cast their votes.
The finalists were judged by an experienced panel across six different categories, being visual and aesthetic appeal, creativity and originality, impact, brand identity, usability and messaging, and design brief.