By Andy Young

Treasury Wine Estates label T’Gallant has launched a new range of table wines in four varietals – Pinot Grigio, Rosé, Moscato, and the red blend Tempranillo Graciano Shiraz.

With abstract artwork on the labels, TWE is hoping these Australian-grown wines will engage consumers aged 25 to 35 in the wine category.

T’Gallant Marketing Manager Marc Heine said these consumers, “are very social beings who like to be in touch with the latest restaurants and foodie trends. They are looking for quality beverages that are approachable and allow them to express their individuality and sense of style to their friends, and we believe we have the perfect offering for them in our new range of Victorian wines”.

The new range taps into some of the most popular wine styles at the moment, with Pinto Grigio, Rose and Tempranillo all enjoying strong growth across Australia at the moment.

The four new wines have a $18.99 RRP and will make their public debut from 31 March to 2 April at the Melbourne Food and Wine Festival alongside the T’Gallant sparkling range released in December last year. 

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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