Superbowl LVIII is took place in Las Vegas today, with the Kansas City Chiefs claiming back-to-back titles with a win over the San Francisco 49ers.

One thing that is almost as big as the game itself is the hype around the Superbowl commercials, with brands paying around US$7m for a 30-second ad slot during the game.

Not only that, but there are big names involved as well with the likes of Lionel Messi, the Beckhams and many others taking part.

As always there are a number of drinks companies involved, here’s a look at this year’s boozy Superbowl commercials.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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