Victoria Bitter and Dan Murphy’s have joined forces to enable Australian households to exchange the credit on their power bill from generating excess solar for VB via Diamond Energy.

The partnership will mean that every $30 worth of credit can now be exchanged for a carton of 24 VB cans or bottles – or a 30-pack carton of VB cans – at participating Dan Murphy’s stores.

VB and Dan Murphy’s will continue to grow the number of participants in the Solar Exchange program, with over one million beers expected to be exchanged over the next 18 months.

Hayden Turner, Head of Classic Brands at Victoria Bitter, said: “This Australia-first program was launched as a way to thank those who have made an effort to go solar with some hard-earned VB, and we’re excited to partner with Dan Murphy’s and bring the program to even more Aussie households. It’s a great deal for beer lovers and a great deal for the environment.”

The partnership will see all existing Solar Exchange accounts also able to collect their slabs from their local Dan Murphy store.

Dan Murphy’s National Renewal Operations Manager Tyson Holbery said: “We are passionate about sustainability at Dan Murphy’s, which is why we are so excited to partner with VB on their solar exchange program. With energy prices at an all-time high, there’s never been a better time for Aussies to switch to solar – and thanks to this program, customers can get rewarded with great brews.”

The VB Solar Exchange program was launched as part of Asahi Beverages’ ambitious sustainability plan, including a commitment to source 100% renewable electricity by 2025. In 2018 CUB, which is now part of the Asahi Beverages family, adopted renewable energy as the way forward with the signing of a 12-year Power Purchase Agreement for 74,000 MWh per year of renewable energy from the giant solar farm outside Mildura.

CUB’s CEO Danny Celoni recently outlined the brewery’s sustainability credentials and strategy to The Shout.

Endeavour Group has committed to reducing its environmental impact, including sourcing 100 per cent renewable electricity by 2030 and having net zero emissions by 2050.

To apply for the program, energy consumers with solar excess need to switch their electricity retailer to Diamond Energy and agree to the VB Solar Exchange terms and conditions*.

The program is available to residential householders only, with spots available for residents of VIC, NSW, QLD (Energex customers only) and SA. There is a cap of 24 on the total number of cartons that can be earned during the program per 12-month period.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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