A long-running campaign by the Reschs Appreciation Society (RAS) has scored a win, with the return of the iconic Reschs Pilsener Silver Bullet cans to NSW bottleshops.

The cans, named for their distinctive colouring, were replaced with bottles around 2005, but the special place they held in NSW drinkers’ hearts was never forgotten and now RAS is delighted that Carlton & United Breweries is bringing the bullets back.

Matt Henricks, who founded the Society 10 years ago, said: “Everyone who drank Reschs loved the Silver Bullet. It was absolutely iconic, part of not only Reschs history but NSW history too. Its return is better late than never and we think it’s a turning point for Reschs.

“We can’t wait to raise a Silver Bullet to say thanks to Carlton & United Breweries for listening to the Reschs Appreciation Society. We’re delighted that it’s back for a new generation to enjoy.”

RAS members have endorsed the design of the new can, which keeps the silver colouring and map of NSW from the original. There’s also a message encourgaing people to join the group on the bottom of the carton.

Reschs Marketing Manager Hugh Jellie said: “We stopped making Silver Bullets 15 years ago because sales were down. But the Society’s passion has helped us realise this was a mistake. They’re a great bunch of men and women who love bonding over good beer and we love to support them.

“They’ve got over 7000 members and it’s growing every week. With their support, a cracking design and delicious beer, the new Silver Bullet could be a big success. And we’re hoping it will kick-start a Reschs renaissance across NSW and beyond.”

The new 375ml cans will replace the 375ml glass bottles and 750ml glass bottles will still be sold.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *