Leading online whisky retailer, The Whisky List, has acquired whisky event company, The Whisky Show, which hosts a series of whisky festivals across Australia every year, helping over 6000 Australians sample hundreds of whiskies.
The Whisky Show was created in 2012 by Divid Ligoff and Larry Aronson, who had worked together co-founding Australia’s first whisky specialist retail store, World of Whisky. The deal will also see Ligoff join The Whisky List (TWL) in a newly formed leadership role as Director of Experiences and Events.
The Whisky List Co-Founder, Oliver Maruda, said the acquisition is part of TWL’s ongoing commitment to enhancing consumers’ experience with whisky across Australia.
“The Whisky List is thrilled to welcome David and The Whisky Show to our growing family of brands and experiences,” Maruda said.
“We’ve been working in close partnership with The Whisky Show for several years now, initially with the development of the Show App, facilitating the rollout of virtual shows and events during COVID lockdowns, and assisting the running of their pop-up bottleshop at each Show.
“It was a natural fit for us to unite forces in this next phase of both of our company’s growth.”
He added: “Whilst the last couple of years has been a time of innovation and optimisation for The Whisky List, we’ve updated our operating model to better service our growing customer needs to be in line with what global leaders in whisky retail, such as UK-based The Whisky Exchange, have transitioned towards.
“The Whisky List is now one of Australia’s fastest growing whisky companies. The direct-to-consumer online store boasts a growing distribution portfolio of local and international whisky brands and is now complemented by a premium in-person festival experience with the addition of The Whisky Show.”
The Whisky Show runs its popular whisky festivals in capital cities across Australia, and has a series of niche whisky festivals lined up for 2024.
Tickets to all 2024 Whisky Shows are now available at: wsky.me/show2024
- 23 March 2024 – Adelaide Whisky Show
- 13 April 2024 – USA Whiskey Show (Melbourne)
- 18 May 2024 – Sydney Whisky Show
- 1 June 2024 – Feis Ile Islay Whisky Show (Melbourne)
- 22 June 2024 – Perth Whisky Show
- 6 July 2024 – Melbourne Whisky Show
- 20 July 2024 – Canberra Whisky Show
- 24 August 2024 – USA Whiskey Show (Sydney)
- 14 September 2024 – Brisbane Whisky Show