The Bloody Big Drinks Summit will focus on all areas of the liquor and hospitality, with key areas including beer and brewing, distilling, marketing, innovation, trends and of course wine and winemaking.

There are a large number and wide variety of wine presentations making the summit unmissable for those working in Australia’s wine industry.

One of the key sessions with be a panel discussions hosted by The Buyer’s Richard Siddle with David Cartwright, Seckford Wine Agencies, Kim Wilson, North South Wines, Jamie Wynne-Griffiths, Propeller and Matthew Johnson of Beyond Wines.

The session will discuss how to export wines to the UK – what buyers are looking for from Australia and NZ wines, and the importance of sustainability for UK drinks retailers when ranging wines.

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In addition to this session there will be a deep dive on low intervention wines with Tessa Brown, from VS&B, Calabria Family Wines will talk about their uses of different varietals and innovation, plus an in-depth look at McWilliams and everything fortified.

The Champagne Bureau will discuss Australia and Champagne: Good Times, Hard Times And Everything In Between and De Bortoli will talk about why we need to be more serious about wine on tap.

Plus there will be further sessions from Brown Family Wine Group, Wine Australia and New Zealand Winegrowers.


Some of the other sessions outside winemaking include:

  • The importance of ABAC and how to make sure your advertising meets industry standards – Professor Michael Lavarch, Chief Panel Adjudicator, ABAC Scheme
  • The Rise Of Hard Seltzers And The Associated Impact On Other Liquor Categories – Laurie Wespes, Snooper
  • AR and Drinks Packaging – Dave Chaffey, Third Aurora
  • The Importance of On-Premise and Insights from the NZ Market – Adrian Wills, Trickle
  • Empowering Women in the Workplace – Women of Hospitality
  • Online Partner Retailers: Under-Utilised And Cost-Effective Marketing Channels To Improve Brand Discoverability – Oliver Maruda, The Whisky List
  • Door-To-Pour – The New Frontier In Packaging – Simon Back, Macher
  • A Consumer Perspective Of The Australian On Premise – Graeme Loudon, CGA Strategy
  • Building An Engaging Social Media Campaign – Claire Stevens from Crunchy Social
  • How Technology Is Impacting The Shopper, Shelf And Space – Stephen Wilson, Strikeforce

And there’s so much more!

A full schedule will be published soon but…


Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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