The national event will feature 3 international and 30 local expert speakers to discuss relevant and innovative insights for wine sales, marketing, tourism and business. Industry insights and trends will be covered, market access for brand and route development for trade, online, DTC, cellar door and retail. The future consumer and how to engage, communicate and build connection to community. In these times the adaptive mindset will be key, knowing the industry is in your corner and supporting you. The workshop break outs offer 3 streams of 3 practical focus themes with Q&A discussion. Plus experience the diversity of Victorian wines and delicious local food at the conference dinner and Regional Wine Showcase tasting. Future Proof your Wine Business is the core theme throughout.


Ranging from wine brands who will share personal experience, to thought leaders of international significance for unlocking market and consumer opportunities.

Speakers not to miss include Cathy Huyghe (Enolytics), Andrew Shedden (Endeavour – Dan Murphy Fine Wine), Polly Hammond (5forests), Dean Carroll (Brown Family), Peta Granger, Angus Hughson (Wine Pilot), Dan Sims (Revel/Wine Vic), Dave Gerner (Wine Australia), Lee McLean (AGW), Michael Whitehead (ANZ), Sean Spratt (Destiny Bay), Darren Oemcke (Hydra), Richard Owens (WithWine), Dan Howard (Juice Capital), Rowena Curlewis (Denomination), Ewan Proctor (Vivino), Stephanie Duboudin (Food & Wine Insights) plus many more.


The WIIC Conference is a must-attend event for anyone managing the future of their wine business sales, marketing, distribution, exports, DTC, tourism or brand, whether established or starting out, small or large.

Listening to the demand for events in Victoria, and proudly partnering with Global Victoria and Wine Victoria, local wineries have the benefit of proximity and local association support. The inspiring content is relevant for anyone across Australia and New Zealand in the wine sector within wine brands or those wanting to connect and understand more.


  • Activate new sales channels
  • Navigate the complexities of exporting
  • Identify profitable routes to market
  • Wine reviews and online opportunities
  • Use data to drive sales, efficiency, and profits
  • How adopting sustainability is demanded by future consumers and good for business
  • Innovative product development
  • Create effective brand stories
  • Become a workplace of choice
  • Adapt to challenging times
  • Technology to help your business needs

See the program here: WIIC – Wine Industry IMPACT Conference – WISA – Wine Industry Suppliers Association

Book now to access the promo code generously supported by Wine Victoria for all to visit Victoria.

Thanks to sponsors WithWine, Hydra Consulting, Juice Capital/My Energy Engineering and the City of Greater Bendigo.

Venue: All Seasons Bendigo, 10-11 October.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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