The most recent Vinitrac survey from Wine Intelligence has named Australian-owned Yellow Tail as the world’s most powerful wine brand, the sixth consecutive year the Casella Family Brands’ wine has claimed the award.
The survey measures perceptions representing over 466 million wine drinkers from around the world with Yellow Tail taking top spot in the Global Brand Power Index. The wine also took out top spot as the Most Loved Wine in 2023, which is based on affinity and recommendation.
Libby Nutt, GM global marketing and export sales at Casella Family Brands, said: “We are incredibly proud to retain our position as the world’s most powerful and most loved wine brand. It is truly a testament to the relationship [yellow tail] has built with our customers worldwide and the hard work from all who are involved in creating our great wines.
“Our goal at [yellow tail] is to create great tasting wines for all to enjoy and to be recognised as the most loved brand globally highlights how we are continuing to grow with this guiding principle at the forefront.”
The Wine Intelligence survey incorporates consumer feedback on key brand health measures across 23 key wine markets. Yellow Tail acheived a top 10 ranking in 10 markets and was the only Australian wine brand to make the top three list globally.