With a brand value of US$1.4bn, up 15 per cent on last year, Moët & Chandon is the world’s most valuable wine and Champagne brand according to leading brand valuation consultancy, Brand Finance.
Every year Brand Finance puts 5000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The consultancy has just published The World’s Top 50 most Valuable and Strongest Wine and Champagne Brands, with Moët & Chandon on top and five Australian brands in the top 15.
There is more good news for Australia, with Lindeman’s achieving brand value growth of 81 per cent, making it the fastest growing wine brand in the top 50 ranking.
In addition to being the most valuable brand in the ranking, Moët & Chandon is also the strongest brand in the ranking with a Brand Strength Index (BSI) score of 82.1 out of 100 and a corresponding brand rating of AAA-.
Brand Finance said of Moët’s position: “With pandemic travel restrictions ending, there has been a resurgence of in-person celebrations across the world, with delayed weddings, delayed family reunions, and delayed tourism creating celebratory moments for consumers globally.
“With Moët & Chandon building its distribution network, more customers are choosing to celebrate with their products. The brand has also increased its product offerings with new lines of wine and spirits to meet consumer demand.”
Alex Haigh, Managing Director, Brand Finance, added: “Over the course of the pandemic, alcoholic brands have been faced with difficult conditions including fluctuating demand due to national lockdowns across the world. The reopening of the economy has allowed the wine and champagne sector to pop many corks in celebration.”
As well as being the fastest-growing wine brand Lindeman’s also climbed two places to be ranked as the world’s sixth most valuable wine brand, making it the number one Australian wine brand. Australia ranked well overall with Jacob’s Creek (10), Yellow Tail (11), Wolf Blass (13) and Penfolds (15) all being brands listed in the world’s 15 most valuable rankings.
The Top 15 Most Valuable Wine and Champagne Brands are:
- Moët & Chandon
- Veuve Clicquot
- Dom Pérignon
- Concha y Toro
- Jacob’s Creek
- Yellow Tail
- Carlo Rossi
- Wolf Blass
Brand Finance says that brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.