Tales of the Cocktail Foundation has revealed the dates and theme for this year’s conference, which will once again be taking place in New Orleans.

The 22nd annual Tales of the Cocktail (TOTC) conference will take place at the Ritz-Carlton in New Orleans from July 21-26.

This year, TOTCF has chosen the theme ‘Inspire’ as a call to action for the global drinks industry to embrace growth through the collective sharing of ideas and energy.

“While Tales of the Cocktail has evolved in many ways, the thread of ‘inspiration’ runs through the conference each year,” said Gary Solomon, Jr., Co-Chair of the Board of Directors. “We are excited to draw this essence to the forefront of Tales 2024 to further connect and inspire the global cocktail community that unites in New Orleans each year.”

Conference-goers can look forward to another outstanding lineup of signature educational programming, Beyond the Bar activations, tastings, networking opportunities, awards programs, and so much more.

Information about the official TOTC agenda, including seminar and presenter information and much more will be released closer to the 2024 conference, and tickets will be available on World Cocktail Day, May 13, 2024.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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