In these challenging times of venue lockdown and social distancing sales teams across the country are reducing the frequency of visits to liquor retailers and licensed venues.

To help brands and suppliers stay connected to the trade, TheShout has launched the Digital Marketplace which speaks to tens of thousands of liquor retailers.

General Manager of Sales for TheShout, Shane Williams explains how the Digital Marketplace will work: “In these challenging times more industry than ever are turning to TheShout and National Liquor News for help, information, advice and solace. TheShout’s CTR is currently in excess of 52 per cent, highlighting our strong engagement with the trade.

“The Digital Marketplace aims to connect suppliers and liquor retailers at a very low cost so everyone can benefit.

TheShout will drive traffic to the ‘Digital Marketplace’ via regular solus eDM and a targeted trade lookalike social media audience. We will publish news stories and host ‘Digital Marketplace’ display advertising to direct your customers to the hub so you can communicate your brand news, promotions, support, extended terms and/or want you want to communicate to help the industry trade through the next few months.”

The Digital Marketplace is now up and running with the first email sent out yesterday with seeing those who were involved already experiencing feedback and engagement.

Liquor retailers are still open for business and as licensed venues look to change their business models there are also opportunities for brands and suppliers who can help with that.

To get involved simply contact Shane Williams at or on 02 8586 6205.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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