To celebrate International Coffee Day this Sunday, Tia Maria along with Australian author, media personality, columnist, TedX speaker, ex-Miss Universe Australia, and coffee lover Maria Thattil are calling all Marias (and Marias at heart) to ‘get your Tia on us’.
The campaign will see 10,000 Tia Espresso Martinis given away at bars across Australia from 1 to 15 October. This year is also the 40th birthday of the Espresso Martini, created in 1983 by British bartender Richard ‘Dick’ Bradsell, who used Tia Maria in the cocktail’s original recipe.
Tia Maria said that Thattil was the natural choice to be the face of the promotion, with the author saying that she shares the excitement around having the Australian public enjoy a drink she is genuinely enamoured with.
“Tia Maria was on our shelves at home, I grew up seeing my folks enjoy it and I developed a taste for it – and why wouldn’t I? It’s such a luxe yet accessible and familiar drink,” Thattil said.
She added: “Who hasn’t had a Tia? Today, I drink my Tia tipple classic style – the Espresso Martini is my go-to when I want a smooth coffee pick-me-up or when I’m hosting friends, it just feels like an instant party.”
To sign up, simply head to www.tiaonus.com.au and find your local bar to claim your Tia Espresso Martini.