Carlton & United Breweries’ Tim Ovadia is set to become the latest Australian to make the move to New York, having accepted the role of Global Brand Director Stella Artois, based in the United States.

Ovadia follows Richard Oppy, who announced earlier this year that he was also moving to New York to take up a Global VP role. In the last 12 months six CUB staff have been appointed to overseas roles, four in New York, one in China and one in Switzerland.

“As a marketer there’s probably no more exciting place in the world to live and work. When I was offered the opportunity, to be honest, I had to pinch myself. And believe me, it didn’t take me long to accept.

“I never would have thought that as a marketer living in Australia, I would be the custodian of one of the world’s great FMCG brands.

“I will be leading a team of three super talented beer marketers developing and executing a program that unlocks the potential of Stella Artois to become the world’s largest and most premium European lager.”

Ovadia started at CUB 10 years ago, after working with the brewery as a client when he was at an innovation consultancy. After initially joining on a 12-month contract he headed up CUB’s Insights and Capability team, before moving into brand management and working on the Wild and Fat Yak launches.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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