By Andrew Starke

Crown Lager’s new television commercial will air for the first time tonight (Sept 2) following a major investment by Carlton United Brewers (CUB) in its premium brand.

According to CUB, the TVC campaign is the biggest investment in the Crown Lager brand in over six years and signals the start of an initiative to cement Crown Lager as Australia’s finest premium beer brand.

The new campaign will feature in a 30 second TV and a 60 second cinema format and depicts the importance of time in the Crown Lager brewing journey.

Set in the historic Abbotsford Brewery in Melbourne, where Crown Lager is still brewed today, the campaign highlights how time is dedicated to the creation of Crown Lager – the brew spends twice as long in the maturation tank than most regular beers.

Vincent Ruiu, Crown Lager Group marketing manager, said the campaign highlighted the premium, sophisticated style that the Crown Lager brand stands for.

“Since first brewed in 1919, Crown Lager’s reputation has been built on the attention and specialist care of the master brewers and we wanted to bring this into the living rooms of Australians around the country,” he said.

The new campaign will kick start a big year for Crown Lager’s new masterbrand ‘The Crown Company’ which was launched in August to allow for further expansion of the Crown portfolio.

Crown Lager recently announced it will be the ‘Official beer of the 2011 Presidents Cup’ to be held at Royal Melbourne in Victoria from 15-20 November.

Watch Crown Lager’s new television commercial by clicking here.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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