By Rebecca Harris

Tooheys New
has added a new low-carb beer to its range – Tooheys New White Stag. A full-strength mainstream beer, it contains only one-third of the carbohydrates of regular beer.

Lion Nathan marketing director – mainstream brands, Brett Grebert, said that the beer is the first mainstream low-carb beer available in the Australian market.

“Until recently, for some drinkers there was a perceived stigma associated with purchasing low-carb offerings, but we are now seeing greater acceptance of low-carb beers into the Aussie culture,” he said.

Based on the original Tooheys New recipe, the new beer is brewed longer in a process that breaks down the sugars, resulting in a reduced carbohydrate content.

The launch will be supported by an advertising campaign, sampling program and on and off premise promotions.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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