By Deborah Jackson, editor National Liquor News

Melbourne-based supplier Global Beverage Brands has released a range of dual-flavoured shots exclusively through independent liquor retailers.

The shots come in seven popular liqueur combinations and are pitched as an effective impulse buy to increase basket size and return a great GP% for retailers.

Varieties include the ABC, B52, Blazin’ Cowboy, Juggernaut, Kamikaze, Pink ‘N Peachy and Si Señor.

Each shot is 30ml with an ABV of 16 per cent. They are available in three-packs, with 24 three-packs to a carton, and in November a 15-pack party box will be released.

A range of POS options are available to customers, including large display bins, impulse counter units and A3 posters.

Tina Hedinger, International Marketing & NPD Manager for Global Beverage Brands, told TheShout that Totally Twisted Shots can deliver "incredible margin gains" for retailers.

"Totally Twisted Shots are the perfect new shot offering. They look and taste fantastic and come in a range of carefully selected flavours based on popularity. Their three-pack format is conducive to driving trial as there is little commitment required, along with the fact that they sit comfortably at that $4.99 recommended retail price sweet spot, encouraging the impulse purchase. Totally Twisted Shots involve a small outlay for retailers with incredible margin gains. They are an easy and no fuss option to help consumers take their over the bar experience home," she said.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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