By Deborah Jackson, editor National Liquor News

Tourism Australia has released figures showing that one dollar in every five now spent by international visitors in Australia is on food and wine.

Since December 2013, Australia has seen a 12.6 per cent increase (an additional $531 million) in tourism dollars spent on food and wine.

The increased figures have hit the campaign target for the Restaurant Australia campaign of which Wine Australia is a supporting partner.

The campaign launched in May 2014 as a rally cry for the Australian tourism industry to showcase the breadth of Australia’s culinary experiences to international markets.

Wine Australia CEO Andreas Clark said: “We’re a proud partner of the Restaurant Australia campaign; the food and wine offering in Australia is truly world-class and it’s fantastic to see the success of this campaign converting to more tourism dollars for Australian wine.

“We host a large number of international guests in Australian wine regions every year and they always comment on not just the quality of Australian wine but the warm hospitality of the people behind the wines and the quality of the food they’ve had throughout their visit.

“Tourism Australia is an important partner for Wine Australia in sharing the stories of fine Australian wine across the world.”

Do you have a story or a tip for TheShoutEmail the editor.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *