Based in the Yarra Valley’s St. Hubert’s winery, Hubert Estate contains a revamped cellar door, a restaurant and the Hubert Gallery of Art.
Treasury Premium Brands (TPB) has collaborated with the Ryan Hospitality Group to reimagine St. Hubert’s winery as a modern food and wine visitor attraction.
The site has undergone a ‘complete redevelopment’, with the Ryan Group and TPB engaging the services of noted architects and interior design studio, Cera Stribley.
Andrew Ryan, Director of the Ryan Hospitality Group (which operates The Prince, Mitchelton Winery and Nagamabie Brewery and Distillery), said the revamped venue will place renewed emphasis on the history of the estate.
“Together with St. Hubert’s we are proud to introduce Hubert Estate, which brings to life a stunning, multi-purpose destination that has an incredible history set for new beginnings for locals and visitors alike,” Ryan said.
Likewise, Angus Lilley, TPB’s Chief Marketing Officer and General Manager for Sales ANZ, was keen to stress the integral role that the St. Hubert’s winery had played in establishing the Yarra Valley as a premier wine region.
“Established in 1862 as one of the first wineries in the region, St Hubert’s helped position the area as a premium wine producing location and was a champion of the Yarra Valley’s wine Renaissance in the 1960s,” Lilley said.
Alongside the Quarters restaurant, which will serve up Modern Australian and European-inspired fare, Hubert’s features Notes, a ‘boutique wine store’ designed by Landini Associates, and the Harriett events space, set against a backdrop of the Yarra Valley.
Ryan also explained that the Estate has looked to widen its offering for visitors.
“Winemaking will always be close to our hearts, but with the Estate we’ve broadened our table,” he said.
“Pull up a chair for lunch at Quarters, celebrate special moments with Harriett, or immerse yourself in Indigenous culture at the Hubert Gallery of Art. We designed the Estate to complement the landscape, and we’re inviting guests to find their place in the picture with us,” Ryan commented.
Lilley also sees the redeveloped Estate as in keeping with the winery’s trailblazing history.
“This is a progressive step in the journey of St Hubert’s,” Lilley said.
“As one of the pioneers of premium winemaking in the Yarra Valley, we are thrilled to create an innovative cellar door experience that will set a benchmark for tasting room experiences and help drive visitation to the region as a whole.”
However, TPB and the Ryan Hospitality Group’s ambitions do not end here, with plans to add a hotel and wellness centre to the estate in 2024.
Hubert Estate is located at 1–3 St Huberts Road, Coldstream, Victoria 3770.
Quarters restaurant is from 10am–6pm Wednesday and Thursday, 10am–9pm Friday and Saturday, and 10am–6pm Sunday, while the Cellar Door is open daily from 10am–6pm.