By Amy Looker
Treasury Wine Estates (TWE) relaunched its Yellowglen sparkling brand in
Retailers from around the country attended the “rebirth of Yellowglen”, with guests tasting wines from across the portfolio, including the new premium Yellowglen XV, which sits at the top tier of the range.
In addition to unveiling the 2004 Yellowglen XV, TWE also revealed its plans for the next stage in Yellowglen’s development, including repackaging across the range, the release of a resealable cap on selected wines, and the launch of a new advertising campaign and consumer promotion, ‘The House of Sparkling’.
"The large-scale changes we have undertaken for Yellowglen are designed to reinvigorate this brand and ensure that Yellowglen continues to be
Part of the relaunch has also seen Yellowglen founder, Ian Home, come back on board in a bid to revive the brand's place in Australia’s sparkling wine history.
In a nod to Home, the new Yellowglen branding incorporates a stylised version of the original family crest of
To view the new 'House of Sparkling' campaign, click here <www.yellowglen.com>.