By Amy Looker
Treasury Wine Estates (TWE) has confirmed the appointment of Andrew Carter to the newly restructured role of managing director of the Europe, Middle East and Africa regional business unit.
As part of the restructure, Carter will also be responsible for TWE’s global travel retail sector, which has merged with the Europe, Middle East and Africa regional business unit (EMEA RBU).
His appointment comes after two former Diageo executives joined the company's leadership team earlier this month.
The position of EMEA RBU managing director has been held by Peter Jackson, but following the merger with the global travel retail business, Jackson’s role has become redundant and he is slated to leave the company in June if a suitable alternative role is not identified.
TWE spokespersons declined to comment on Jackson's likely departure from the business.
CEO, David Dearie, said in a statement that the EMEA market is critical to TWE and the business needs to focus on adapting to continually changing market conditions, adding that Carter’s experience will be pivotal to that success.
"We’re very pleased to secure Andrew and see his experience in global companies and Europe in particular, combined with the growing industry opportunity of global travel retail as being critical to the overall success of our business," Dearie said.
"Our new global structure places equal emphasis on our brands, supply and the regions in which we operate and it will allow us to pursue growth opportunities that optimise the returns for our business as a whole."
Carter brings more than 20 years experience in the liquor industry to the role, having most recently been in the role of managing director of global travel retail with Bacardi Martini.