By Andy Young

Popular Chinese beer Tsingtao is offering consumers the chance to win a trip to the city of Qingdao, where the beer originated.

The competition is running on promotional cases of the beer as part of its celebration of the Chinese Year of the Rooster.

Running through the month of February the competition is open to entrants who purchase a case of Tsingtao which is labelled with the competition branding. There is an entry code within the pack, which entrants use at the competition website as well as explaining, in 25 words or less, what they would do as the Mayor of Beer Street.

Beer Street is the central point of Qingdao’s International Beer Festival, which kicked off in 1991, with the goal of developing the local beer culture. Tsingtao was first brewed in 1903 after German settlers in the city of Qingdao established a brewery, which is now located close to Beer Street.

The competition prize offers a trip to China for the winner and a companion and includes return economy from the winner’s nearest Australian Capital City to Qingdao International Airport, China Cultural experiences and tours Qingdao and five nights’ accommodation in a four star hotel.

Tsingtao is currently the largest Chinese beer exporter and retailers interested in stocking promotional packs should contact the beer’s Australian distributor Ettason.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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