By Amy Looker

Tullamore Dew is gearing up for a busy St. Patrick’s Day this weekend, with a range of promotions to be activated across on- and off-premise channels.

Almost 100 on-premise venues will be running Tullamore Dew activations on Sunday, as part of the whiskey’s ‘Irish True’ campaign that was first launched in 2011.

This year’s St Patrick’s Day promotions will include giveaways of flat caps and t-shirts along with drink specials in venues, while off-premise accounts will be driving the Tullamore Dew gift-with-purchase glass pack (pictured right).

On-premise venues including the Coogee Bay Hotel (NSW), St Kilda’s Elephant and Wheelbarrow (VIC) and Jupiters Casino on the Gold Coast (QLD) will be running the Tullamore Dew Irish True activations this Sunday.

According to Tullamore Dew owner William Grant & Sons, Irish whisky is the fastest growing dark spirit category in Australia outside of Spiced Rum.

Grant's says Tullamore Dew has grown 35 per cent per cent in the last six months and is the second largest Irish whiskey brand both in Australia and globally.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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1 Comment

  1. We are an American/Aussie couple who currently reside in Dublin but happen to be visiting Melbourne- And we plan to be at the Elephant and Wheelbarrow for the craic. Bring on the Tullamore Dew specials!

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