Treasury Wine Estates has hooked up with leading music entertainment company Bose for a consumer promotion.
The promotion, which runs until 3 September or while stocks last, is led by Penfolds Max’s and offers consumers a saving on Bose Mini Bluetooth II speakers with the purchase of selected wines.
The national campaign will run in all Australian liquor retailers including online retailers as well as off premise licensed venues and will be supported by a marketing program that will include audio, digital and print advertising, PR, social media and in-store retail.
TWE’s Chief Marketing Officer ANZ SEAMEA Europe, Angus Lilley said: “Music and wine entertaining go hand in hand and we’re thrilled to be working with one of the world’s much loved consumer electronics companies to enhance consumers’ wine experience.”
Consumers who spend $70 on participating wines will be offered a $120 saving on the speakers, which normally retail for $249 and can be bought for $129.
The campaign started this week and the participating wines include Penfolds (entire range), Wolf Blass Gold Label/Grey Label/Brown Label/Bromley/Blass/Blass Reserve/Blass Noir/Altitude (other Wolf Blass excluded), Pepperjack, St Huberts The Stag (other St Huberts excluded), Wynns, Samuel Wynn & Co, Gentleman’s Collection, Devils Lair (Fifth Leg excluded) & Rosemount 7 Trick Pony (other Rosemount excluded).