Treasury Wine Estates (TWE) has announced the leadership team for its new in-house creative agency, ‘Splash’ which has officially launched this week.

Splash will be working with the Treasury Premium Brands and Penfolds businesses and will be led by Elsa Beaumont, who spent three years working with TWE at Wunderman Thompson. Previously in the US for 6 years, she helped establish Mother Los Angeles and throughout her career has worked across a range of brands including Westpac, Samsung, Target, L’Oreal and Origin Energy.

Beaumont will be joined by Creative Directors Phil van Bruchem and Tom Opie and Faye Collay as Head of Operations. In addition the In-House Agency has also recruited Marni Burger as Lead Designer, Annie Mcbrearty as an Integrated Producer, Bianca Koffman as a Senior Integrated Producer, Luri Rasak and Chris Beechey as Media Traders, and has also made internal promotions for Ben Oliver to Senior Manager Digital Media and Scott Swindells to Social and Search Trader.

Beaumont said: “I’m excited by the brilliant talent we’ve attracted to our team. I couldn’t be happier to have Tom, Phil, Faye and Ben as my partners in leading the In-House Agency. They are all exceptional talent who bring so much experience and energy. We are already working on some great briefs and look forward to creating impactful work across both the Treasury Premium Brands and Penfolds portfolios.”

In setting up the new in-house agency, Treasury Wine Estates has been working with Marketing Transformation consultancy, Iution, to design and build an in-house offering, encompassing creative, production, digital media, data and tech capabilities.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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