By Amy Looker – editor, National Liquor News

Treasury Wine Estates (TWE) has rolled out a new in-store display unit that allows retailers to create regional displays across the TWE portfolio.

Developed in conjunction with Creative Instore Solutions (CIS), the new unit is shaped like a barrel and leverages several iconic TWE brands including Pepperjack, Saltram, Devils Lair, Seppelt, Wynns, and Coldstream Hills to create regional displays to complement TWE’s Discover The Taste of Australia educational program.


The unit acts as an island display, with a retractable tasting shelf and areas for interchangeable regions, giving retailers the flexibility to tailor the display to their consumer demographic.

“So far, the eye-catching barrel display has been rolled out to over 200 independent stores nationally and to date the feedback from the trade has been overwhelmingly positive,” said Fiona Spinks, customer marketing manager for regional brands at TWE.

“It’s a true reflection of TWE’s commitment to delivering profit driving in-store activations, which engage and interact with consumers.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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