As Treasury Wine Estates (TWE) drives new opportunities for its priority premium brands, the leading winemaker has announced the integration of its Global Revenue Growth (GRG) function into its Premium Brands (TPB) division.

Established in 2023, steered by Global Chief Revenue Growth Officer Angus Lilley, TWE’s GRG has driven revenue opportunities and growth plans for the full enterprise.

By integrating this function into the TPB division, the organisation hopes to push new innovation, strengthen connections with customers and consumers, and increase operating efficiencies.

TWE CEO Tim Ford believes that combining the GRG and TPB team will unlock future opportunities for the strong consumer brands within the Premium business.

“When you consider our Premium portfolio, this is a unique offering with an unrivalled global footprint and brands that resonate strongly with consumers. Integrating our GRG capabilities within TPB will enhance our ability to strengthen these brands, foster cutting-edge innovation and deepen our engagement with consumers and customer partners,” he said.

With the blending of the two groups, Managing Director TPB Peter Neilson will leave his 12-year stint at TWE behind to pursue new career opportunities, with Lilley assuming the position of Managing Director TPB, effective from 1 July.

Ford said: “We thank Peter for his significant contributions made to TWE during his time. His focused leadership has resulted in a robust portfolio of brands and strong market positions for TWE, and the TPB team to build on.”

Lilley, who has had a successful career at TWE spanning roles in revenue growth, marketing and sales, commented: “I am delighted to have the opportunity to leverage the breadth and depth of experience from my prior roles in TWE to lead the amazing portfolio of TPB brands, working closely with the incredibly strong TPB team based around the world.”

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