Two Birds Brewing is partnering with Dan Murphy’s to help underprivileged women get back in to the work force ahead of International Women’s Day on March 8.
The initiative will see all profits from the sale of Two Birds’ Summer Ale in the national retailer from February 24 to March 9 go towards GIVIT – a not-for-profit donation platform that works with more than 4300 support organisations around Australia.
The money raised will go to those who can’t afford their own boots but are working in, or seeking employment in, industries that require them as a safety standard.
The charity drive will complement the fourth release of Two Birds’ Warrior Woman – a beer brewed each year to celebrate International Women’s Day. Having released an IPA, an XPA and a Juicy Pale for previous iterations, this year’s Warrior Woman will be a Mango and Pineapple Hazy Pale which will fly out to over 150 venues and bottle shops nationwide. Also in the wings is a huge IWD event at Two Birds’ Spotswood Brewery “The Nest” on March 6.
Having established Australia’s first female-founded brewery 11 years ago, Two Birds’ Jayne Lewis and Danielle Allen are thrilled to get behind such an empowering initiative.
Lewis said: “It really demonstrates the capacity craft beer has to lead the way for equality when it comes to supporting and championing the work of women.
“We love the fact that our Summer Ale can help a person on their pathway to employment and hopefully a career doing something that they believe in and aren’t afraid to embrace. It’s really important to us.”
Allen added: “We are very pleased to be able to include a new element to our IWD campaign this year. Our amazing partners Dan’s already do such great work with GIVIT, and the opportunity to be involved with this foundation to make a real difference this IWD is truly humbling.”
Dan Murphy’s store manager and WA GIVIT champion Stacey Tamaki said: “We are excited to partner with Two Birds Brewing and GIVIT to raise funds for women in need this International Women’s Day.
“Dan Murphy’s is strongly committed to an inclusive workplace that embraces and promotes diversity, and International Women’s Day for us is a day to celebrate how far we have come while recognising we still have work to do.”
Dan Murphy’s customers can also drop in to their local store to make a donation to GIVIT and to Two Birds’ cause at any register.