By Annette Shailer

Aristocrat has announced two key appointments in its Australian and New Zealand business.

Trevor Croker will join Aristocrat on October 12 as managing director, Australia and New Zealand.

Formerly at Fosters, Croker will bring extensive experience building high performance sales organisations, familiarity with Aristocrat’s customer base and marketing and general management skills to the role.

Croker will focus on driving performance in Australia and New Zealand, in particular executing an effective turnaround strategy in key Australian jurisdictions.

Also new to Aristocrat is David Scribner, who has joined the company in the position of marketing director Australia/ New Zealand. 

Scribner has an extensive background in business-to-business and business-to-consumer marketing from a range of technology, brand and service businesses, with his most recent role at Dell Computers.

Aristocrat CEO, Jamie Odell, said he was delighted to have Croker and Scribner join the company and welcomed them to the team.

“I am confident that we now have the optimum blend of skills, industry experience and external perspectives to drive the performance of the Australian and New Zealand business,” he said.

“Trevor and David have extensive experience in strategic project management and marketing. This will underpin our work to become a truly player-led, technology-driven business, with a much sharper focus on key markets and value drivers.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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