Bacardi has appointed Donna Mulholland as its new Marketing Director ANZ and Gareth Davey as its new Sales Director for the Australia and New Zealand business.
Mulholland brings over 20 years of brand-building experience to Bacardi, having worked for some of the world’s leading FMCG companies, including Nestlé, Coca-Cola and most recently Jacobs Douwe Egberts (JDE) where she was Marketing Director ANZ.
Davey has a strong track record in the beverage industry having spent many years at Lion and then Heineken before taking on senior commercial roles at Lactalis Australia (formerly Parmalat). He also joins Bacardi from JDE where he was Sales Director for Australia for the last two years.
Mulholland said: “I am very excited to be part of the Bacardi family. This is a company with 160 years of history. That’s an incredible legacy and I am proud to now play a part in continuing that legacy by introducing more and more consumers across Australia & New Zealand to the wonderful drinks in the Bacardi portfolio.
“Our cocktail culture is thriving so it makes sense for Bacardi to play a leading role in driving that culture now and in the future.”
Davey added: “I am passionate about the drinks business so I couldn’t be happier to be returning to an industry I love.
“It means a lot to me that Bacardi places so much importance on the strength of its relationships with trade partners. This is clearly a competitive advantage for Bacardi and I’m looking forward to strengthening that advantage as I meet our partners over the coming weeks and months.”
The pair will lead the sales and marketing of the family-owned company’s iconic premium brands, including Bacardi rum, Bombay Sapphire gin, Grey Goose vodka, Patrón tequila and Martini vermouth and sparkling wines.