By Annette Shailer

A new online campaign to ease Western Australia’s hospitality and tourism shortage has been launched, aiming to attract bartenders and other young workers from the UK.

The Tourism WA website highlights job opportunities, employee benefits, travel and visa information with the option to send resumes straight to local employers.

WA tourism minister Sheila McHale said the online initiative would capitalise on young British working holidaymakers wanting to supplement the cost of their holiday in the state through local placements.

“One quarter of all UK visitors to Australia come to WA and account for 25 per cent of this State’s international visitors — that’s more than 166,000 visitors spending $296 million,” McHale said.

“Coupled with changes to the Working Holiday Program, allowing 18 to 30 year olds to work in any one job for six months, we believe young Britons can play a bigger role in our State’s tourism and hospitality industry.”

The campaign includes a major prize of a four-week work placement at Broome’s Cable Beach Club Resort and online initiatives on popular websites such as MySpace.

To see the website, click here.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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