By Annette Shailer
Casa Cuervo executive director and tenth generation descendent of Jose Cuervo, Juan Domingo Beckmann, said that the Jose Cuervo Platino was once reserved exclusively for the Cuervo family’s private enjoyment.
“Due to the recent increase in demand for high-end tequilas, particularly in the silver category, we wanted to share a tradition that has been passed from generation to generation,” Beckmann said.
Jose Cuervo Platino, part of the Reserva de la Familia collection, is handcrafted using a unique process called ‘Esencia de Agavé’.
The main point of difference in this process is the use of the slow cooking principle to retain and heighten the flavours hidden in the plant, resulting in a vibrant tequila of exquisite character and complexity.
Jose Cuervo Platino is the first ultra-premium silver tequila to be created by a family with a 200 year history of making high-quality tequilas.
In a blind tasting by the Beverage Testing Institute (BTI), Jose Cuervo Platino was ranked the number one silver tequila in the tasting, receiving the BTI’s highest rating ever for a silver tequila – a 96 – which the tasting panel deemed ‘superlative’.
Jose Cuervo Platino is currently available and retails for approximately $110 for a 700ml bottle.