Vanguard Luxury Brands is very proud to announce that it is adding the iconic bar classic Heering Cherry liqueur to its portfolio. The brand has been in Australia for many years and dating back to 1818, it is available in more than 100 countries around the world.

"When we were approached last year to take on Heering Cherry liqueur, we were incredibly excited because this iconic liqueur fits perfectly with Vanguard's philosophy of providing the best brands to the best bars", said James France of Vanguard. "Iconic is an often overused word but in this case, it truly fits the Heering brand. Without it, we wouldn't have the Singapore Sling, the Blood & Sand or any number of other classic and modern cocktails."

Heering Cherry is a ruby-red liqueur made by soaking lightly crushed Danish cherries and a blend of spices in neutral grain spirits, then cask-maturing the mixture for up to five years, adding sugar during the ageing process.

Available from Vanguard Luxury Brands, phone 1300 DRINKS or go to

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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