Vanguard is Australia’s leading importer and distributor of premium on-premise spirits.  Focussed on the cutting edge of global cocktail trends, we truly deliver the best brands for the best bars.  Started in 2008 by industry veteran James France, Vanguard now has a portfolio of over twenty exclusive brands representing the best in each major spirit category.  We have won the liquor industry’s top award in two of the last three years.

Vanguard's key demographic is the 'Modern Age Drinker', who drinks less, but is prepared to pay a premium for better quality drinks.  Vanguard is quickly growing as people around Australia connect with the growing trend towards premiumisation. We seek a new Vanguardian to head up the QLD region.


The Role – Sales Person / Spirits and Cocktail Ambassador / All-Round Good Human

  • Build strong relationships with and call on premium bars, quality bottle shops, restaurants, five star hotels and anyone that loves great spirits
  • Design trade promotions that are fun, engaging and original
  • Conduct spirits trainings and tastings with staff and consumers
  • Work closely with and supporting our wholesale partners
  • Stay in touch with and report back on current trends and needs of the trade


About you – Entrepreneurial Spirits Lover

  • A genuine interest in spirits – you don’t need to be a super nerd about it but you will definitely need passion (but spirits nerds also welcome)
  • Appreciation of the liquor industry – you drink in good bars and your partner hates going to the bottle shop with you because it takes an hour to leave
  • People person – you find people genuinely interesting, like to hear/tell stories and can handle the occasional difficult customer


Key Requirements

  • A genuine interest in spirits – we keep saying it but it’s really important
  • Minimum 3 years’ liquor industry experience and solid industry contacts
  • A good listener with fantastic people skills
  • Honesty, reliability and accountability
  • Self-motivated – you will have complete responsibility over your territory and lots of autonomy in your role.  You will work from home and need to plan your own call cycles and market plans
  • A commercial approach to business.  By this we mean you need to be able to structure pricing arrangements with selected accounts in conjunction with loading discounts into the wholesalers
  • RSA
  • A full driver’s licence and a car (we provide a monthly car allowance)
  • Qualifications in marketing, business, WSET or other relevant industry courses are highly valued


What we can offer

  • Vanguard is a small company where everyone’s input is highly valued and encouraged
  • Creativity to design promotions, events and other brand building ideas
  • Progression – we are a small company growing rapidly that really values and rewards loyalty
  • Competitive salary, phone and laptop
  • Possible overseas trips to visit some of our suppliers
  • Plenty of opportunity to visit your favourite bars!


A few details 

  • Based in Brisbane but with frequent travel to the Sunshine Coast, Gold Coast and Byron Bay.  Also sales trips to cover the Far North Qld markets. Frequency to be finalised but ideally a minimum of 2 trips per annum.
  • Full time role with very occasional night time and weekend work.  Time off in lieu  is offered for weekend work
  • Occasional interstate travel


How to apply


Please email your resume, cover letter and a brief description of your favourite three bars in Queensland (and why) to –  

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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