By Amy Looker

Victoria Bitter’s ongoing battle for market share has reportedly placed further pressure on Foster’s Group, with the company’s share of the national beer market slipping to just under 50 percent during the March quarter.

While VB is still Australia’s biggest selling beer, it has been in steady decline as a result of competition from the Coca-Cola Amatil and SAB Miller joint venture and other smaller breweries.

Carlton & United Breweries other flagship beer, Pure Blonde, is also suffering from declining market share due to intense competition in the low-carb market. Initially launched in 2004 to counteract the decline in VB sales, Pure Blonde has spawned a host of copy-cat products since it came to market.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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