By Andrew Starke
Victoria Bitter has launched what the Foster’s group says is VB’s biggest ever summer promotion with consumers given the chance to win a share of millions of dollars during this summer’s Vodafone Ashes Test series.
The promotion gives fans the chance to win cash based on the real time batting performances and team scores over the eagerly anticipated series.
Using a game card supplied on the carton or at the point of purchase with a VB or VB Gold, fans can request a game scenario for the current Ashes Test.
These scorecards will be directly related to the current state-of-play in the match and if that score occurs, then the fan will win the cash amount attached to their scorecard.
An example is: If Michael Clarke’s final score is 30-39 runs in the 1st innings of the Gabba Test, VB will pay out $50.
“This has the potential to be Australia’s biggest ever promotion,” said VB Group marketing manager, Paul Donaldson.
“VB could give away millions of dollars to Aussie fans this summer. It’s a huge summer of Aussie cricket as the boys fight to win back the Ashes and regain our Aussie cricket pride.”
For more details on how the promotion works, click here.