By Andrew Starke

VB drinkers now have the chance to own their own pub as the brewer begins a promotion that will see it giving one away every day for 75 days this summer.

The promotion was extensively advertised over the second cricket test between Australia and the West Indies, which started on Friday (Dec 4).

Standing 2.5m tall and 1.6m wide, the transportable VB Pop-up Pub, boasts a robust steel frame, a counter top made from timber and canvas sun shade. An illuminated beer sign is mandatory for any pub so that is included too.

A spokesperson for VB said the Pop Up Pub can be constructed in under a minute flat as it contains only nine pieces and no Allen keys, bolts or instruction manuals are required.

The engineering ingenuity behind the VB Pop Up Pub has seen it entered in the Australian International Design Awards, in the ‘Consumer’ category. This category recognises great design of products like stoves, coffee machines, ovens, and possibly portable pubs.

The VB Pop Up Pub is not available for purchase in stores and stocks are limited.

The only way for consumers to get their hands on one is by purchasing a case, can, stubby or pot of VB this summer, between December 1, 2009 and February 13, 2010.

For drinkers entering the on-pack promotion, VB will give away 75 Pop-up Pubs, each with a prize pack that comes with a mini LCD screen and a Coleman cooler.

In addition, there are over 300 Pop-up Pubs to be won by entering the draw at participating bottle stores or licensed venues.

“VB is stoked to be able to give Aussies the chance to win their own VB Pop Up Pub”, said VB spokesman, Paul Donaldson. “What better way to enjoy the summer, than by drinking a few cold VBs whilst leaning against the counter of your very own backyard bar.”

For the full deal and terms and conditions, click here.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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