Victoria Bitter has launched a new workwear line in partnership with Tradie, bringing VB to the work site in 2023.

The new range comprises a 13-piece range including t-shirts, hoodies, jocks and Ripstop pants and shorts. The range is available from January in Big W and Mitre 10 stores, marking the first-time the hardware store has teamed up with a national beer brand.

VB Marketing Manager, Marc Lord said: “VB’s foray into workwear is a natural fit for the brand which, for generations, has been intrinsically linked to rewarding hard-working tradies in Australia.

“The partnership has been seamless from conception through to production, and we can’t wait to catch-up with our mates at TRADIE and toast the new workwear partnership with a hard-earned beer.”

Tradie Chief Executive Officer, Ben Goodfellow said: “It’s been exciting working on one of the ‘Aussiest’ collabs ever to bring Tradie tough workwear to VB’s famed consumer base.

“Light weight and made with Ripstop technology, the workwear pants can handle anything you throw at it making it certain to be a favourite onsite for years to come.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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