By James Atkinson

Victoria Bitter has launched a new promotion giving New South Wales Blues Origin fans the opportunity to have their name on the players' jerseys during the upcoming series.

At all three State of Origin matches this year, VB will replace the words Victoria Bitter on the front of iconic NSW jersey with the names of Blues fans from across the state. 

Carlton & United Breweries is investing over $3 million in the campaign and more than 1000 venues are participating across NSW.

Fans who purchase a case of beer and enter the draw will win one of 46 opportunities to have their name appear on a player's jersey.

They can also get their very own personalised official NSW Blues jersey by purchasing 10 cartons of specially marked VB during the promotion period and paying $20.

The promotion runs in NSW and ACT only starting on April 29 and ending July 1, with the TVC on air from May 2.   

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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