By Andy Young
Victoria Bitter is offering consumers the chance to nominate their unsung hero as part of its sponsorship of the Australian cricket team.
Australians are being called on to nominate the person who has motivated them to take action or achieve something important in their life, with the most inspirational stories being rewarded by having their name feature on an Australian ODI shirt.
Throughout thls summer's Victoria Bitter one-day international series, each member of the Australian cricket team will wear the name of someone who has inspired others through their hard work.
CUB’s Louise Thiele said the campaign would give people the chance to pay tribute to those who have supported them.
“Often, there are people in your life who need more than a thank you and we feel this a very 'Victoria Bitter' way of paying homage to the hard work many people do to support others," Thiele said.
To take part entrants should head to the Victoria Bitter website to upload their nomination. The winners will also receive a personalised replica jersey for themselves and their nominee.
Shouldn’t this be titled “VB searches for sales”