With exports of Provence wines skyrocketing by nearly 500%  over the last fifteen years, it’s abundantly clear the world has an infatuation with France’s signature pink drink.

Enter Castel Frères – The No. 1 winemaker in Europe, and the 3rd largest in the world, who you could say have a ‘large piece’ of this ‘sizeable puzzle’. 

Castel Frères is the historic wine trading business created by Pierre Castel with his brothers and sisters in 1949. Over time, they have created a comprehensive range that includes not only brand leaders, but also châteaux wineries and grand cru wines. And just as Disneyland claims to be the ‘happiest place on earth’, Castel Frères is today “the most important place for French wine in the world” – minus the deathly long queues.

Three generations later, the Castel business asserts its ambition to make France’s winemaking expertise well-known throughout the world.  With its distribution stretching over 77 countries across the globe, the company proudly claims to sell 16 bottles every single second.

The brand’s popularity is becoming increasingly recognised in Australia, with the AOC Côtes de Provence Rosè being the perfect illustration of tradition and French savoir-faire in a key appellation. The perfect combination of typicity and modernity.

Summers in Provence are hot: Castel’s stunning vineyards see many days of glistening sun and are swept by the Mistral wind. The area’s complex geology creates an exceptional terroir, and Castel’s ‘Princess of Provence’ is firmly stamped with the personality of this iconic, world-famous region.

Maison Castel proudly explains that their oenologists work with long-term partner growers to select the best fruit following strict specifications, harvested at night to preserve freshness and avoid oxidation.

Meticulous planning of harvest dates means the grapes reach optimum ripeness for rosé style wines, and direct pressing preserves the grapes’ aromatic profile. This is followed by several days of cold settling and fermentation at lower temperatures, along with ageing on lees for three to four months, making the wine more expressive and giving it a good length. The wine’s acidity and freshness, graceful weight on the palate, and rounded yet dry characteristics are truly what sets it apart.

The worldwide love affair with Provence rosé is due to its broad appeal, and Castel’s wine is the perfect opportunity to capitalise on the trend that simply won’t end – whether it be a wine of the month, a Frozè special, or proudly presented on the shelf in-store.

Expect a stunning salmon pink robe with blueish hints, vibrant citrus and red fruit aromas, a delicate palate with juicy red berry notes and an attractive fruity freshness… truly versatile with all foods, in particular white meat, fish, or exotic cuisine.

Dare we say it… This is exactly why people continue to say ‘Rosè s’il vous plait’, and you can order it right now here and thank us later: https://portal.almliquor.com.au/customer/login

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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