Vinexpo Asia 2024 kicked off in Hong Kong on Tuesday 28 May, with exhibitors and visitors from all over the world pouring in to HKCEC to try wines and spirits from all over the world.

Vinexposium CEO Rodolphe Lameyse got the expo officially underway with an opening ceremony, addressing a crowd of dignitaries from many of the exhibiting nations. Lameyse addressed the crowd, and noted that the industry was operating in a difficult landscape, but that Asia was proving to be a crucial market for the wine and spirits industries globally.

“We’re absolutely delighted with this return [to Hong Kong] after the pandemic. This awaited comeback takes place in an unstable economy and political context. Our industry globally is facing many challenges: production decreases, consumption decreases, but also geo-economic threats that are ahead of us.

“However, our return to Hong Kong brings a wave of optimism and hope. Indeed Asia, and specifically China, is proving to be the key market for industry and demonstrates strong dynamics. We, the team at Vinexpo, intend to play a crucial role in this commercial momentum,” stated Lameyse.

More than 1000 exhibitors representing 35 nations are taking part in Vinexpo Asia, with 10,000 visitors expected to attend over three days. There is also a significant Vinexpo Academy program, boasting more than 50 panels, masterclasses and other sessions aimed at educating the trade on a variety of topics.

Vinexpo Asia expects to host 10,000 industry attendees over the three days of the event. Images: Mediaon Limited.

“This event is not only a showcase for producers and brands to boost trade, it’s also a place for meeting, sharing, networking  and educating. We have a rich program of more than 50 masterclasses and tastings, and it’s a testament to Vinexpo for this innovation,” stated Lameyse.

Australian producers and distillers have a significant showing at Vinexpo Asia, with the third largest showing after France and Italy. The Australian wine stand also has its own program of masterclasses, covering regions and their specialised varietals, including Yarra Valley Pinot Noir, Great Southern Riesling and Syrah, Margaret River Chardonnay, and more.

Before concluding the opening ceremony, Lameyse reiterated the importance of the Asian market for wines and spirits globally.

“Despite the current climate, we believe that promising prospects in Asia will continue to play a central role in the global development of the wine and spirits industry. Our industry will continue to adapt to new trends while anticipating market expectations.

“I would like to thank each of you for your presence and commitment to our show and to Hong Kong. Together we’re going to celebrate the richness and diversity of our industry. I hope this edition of Vinexpo Asia in Hong Kong will be crowned a success of innovation and business.”

TheShout is attending Vinexpo Asia, and will have more news and trends from the show in coming days.

Vanessa Cavasinni

Vanessa Cavasinni is the managing editor of Australian Hotelier and Club Management, trade publications for the pub and club sectors respectively. Vanessa has been at the helm of Australian Hotelier since...

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