Walk into any modern retail grocer and its quickly evident that the store is likely utilizing every bit of available space to promote & advertise. Signs hang from the ceiling. Banners are glued to the floor. Placards stick-out from the shelves of every isle and even the store associate’s apron includes a pitch or two! But there is one area where you’ll likely find no effective adverts at all. At least, until now…

Introducing Visual Ice™, the answer to the freezer-section advertising problem!

With Visual Ice’s Freezer and Fridge Promotions, retailers and suppliers alike can unlock the potential that these large – and largely off-limit – sections of their stores represent. Using the latest nano-technology, Visual Ice’s patented process means that most branding or advertising can be temporarily embedded into most freezer and fridge doors, turning each into a reactive –and interactive- billboard! The “reactive” nature of a Visual Ice™ promotion means that each time a door is opened, the embedded promotion will magically appear as a frosted, or “ghost” image, coming to life within seconds and remaining visible for up to 2 minutes thereafter, before returning the door to it’s “clear” state, ensuring shoppers will see through to their product choices, while remaining 100% compliant!

Safe, quick to install, change or remove, and easily maintained, a Visual Ice™ application will not wipe-off with conventional cleaning, which goes a long way in assuring your brand will get plenty of “play” during promotions. And with it’s undeniably unique “wow factor”, you’ll see Visual Ice™ promotions push impulse buys to new levels!

To learn out more about Visual Ice™, go to:
or email/call Scott Randall at:
0409 929 445

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *