Vodka Cruiser Double launches this week, bringing a twist on the classic RTD to liquor retailers nationwide in three flavours: Guava, Raspberry and Lemon Lime.
The new RTD contains approximately two standard drinks, with 6.8 per cent ABV and is presented in a black 375ml can that also has a splash of colour. Vodka Cruiser said it had switched Double from its traditional glass bottle to appeal to a range of drinkers across different occasions.
Georgina Chao, Brand Manager at Vodka Cruiser says, “Vodka Cruiser Double is a highly anticipated innovation by the #1 Light RTD in Australia, inspired by recent drinker trends.”
“We can’t wait for Vodka Cruiser Double to be embraced by customers and their friends as their drink of choice for a night out.”
Vodka Cruiser Double will be available to retailers nationwide and will carry a $29.99 RRP for a four-pack.
Did you know?
There are five ways you can stay up-to-date with industry news thanks to The Shout?