Vodka Cruiser Double launches this week, bringing a twist on the classic RTD to liquor retailers nationwide in three flavours: Guava, Raspberry and Lemon Lime.

The new RTD contains approximately two standard drinks, with 6.8 per cent ABV and is presented in a black 375ml can that also has a splash of colour. Vodka Cruiser said it had switched Double from its traditional glass bottle to appeal to a range of drinkers across different occasions.

Georgina Chao, Brand Manager at Vodka Cruiser says, “Vodka Cruiser Double is a highly anticipated innovation by the #1 Light RTD in Australia, inspired by recent drinker trends.”

“We can’t wait for Vodka Cruiser Double to be embraced by customers and their friends as their drink of choice for a night out.”

Vodka Cruiser Double will be available to retailers nationwide and will carry a $29.99 RRP for a four-pack.

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Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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