RTD giant Vodka Cruiser is rolling out larger 600ml bottles of its Lush Guava and Wild Raspberry flavours.

The Long Necks, which are more than twice the size of a standard Vodka Cruiser, will be available from Cellabrations, The Bottle-O and IGA Liquor stores nationally.

Georgina Chao, Brand Manager at Vodka Cruiser, commented on the release, saying: “We are so excited to announce that the wait is finally over, Long Necks are here!”

“Our customers are relentless in their pursuit of fun, and our Long Necks are the perfect accessory to share with the squad at any party.

“We invite our Cruiser Crusaders to go Long Neck hunting and get their hands on a Vodka Cruiser Long Neck before they are gone!”

As part of this campaign, the Vodka Cruiser Long Necks will be packaged in custom pink paper bags at bottle shop counters after purchase. The flavours have been given a slight rebrand too, now named ‘Phat Guava’ and ‘Mondo Raspberry’.

Moreover, from Monday 26 September, the first 50 customers who find Long Necks in store and post an image tagging @vodkacruiser on Facebook or Instagram will receive a free case of Vodka Cruisers.

Vodka Cruiser Long Necks have an ABV of 4.6 per cent, and are retailing for $13.99 each. The bottles will be available until sold out.

Leave a comment

Your email address will not be published. Required fields are marked *