By Sacha Delfosse

666 Pure Tasmanian Vodka has developed a cocktail competition to encourage bars and clubs to help raise money for the Save the Tasmanian Devil Appeal.

The Cocktails for the Devil competition will run over three months. Venues need to raise a minimum of $50 to be eligible and can hold any type of event, cocktail promotion or incentive to raise funds and awareness of the threat Tasmanian Devils are under.

“The way it works is we registered ourselves with the Tasmanian Devil Appeal, so we are the ones that are administrating the fund raiser and the venues that are raising the money can either give it to us and we organise a tax receipt through the Appeal," said 666 Pure Tasmanian Vodka brand ambassador Sebastian Reaburn.

“Or they can deposit the money directly to the Tasmanian Devil Appeal and they will organise a tax receipt for them. None of the venues will have to do any paperwork.”

Apart from the fund raising activity, participating venues also need to come up with a signature cocktail and a venue cocktail, which have to include at least one shot of 666 Pure Tasmanian Vodka.

The venue cocktail needs to be available for at least one month at the bar, and will be judged through a ‘secret shopper’, while the signature cocktail will be judged by a company representative.

The competition will be mainly focusing on Victorian venues this year, Reaburn explains, with plans to make it a national competition next year. However there are several interstate venues getting involved this year, but they will be covering their own travelling costs.

“Unfortunately we just haven’t got to budget to fly people down, any interstate venues are still welcome to compete but they have to make their on way down. It’s for a good cause and also we are going to put on a good party so it should be good fun,” Reaburn explains.

All participating venues get to attend the 666 Casino Party on August 15, where they will be able to earn bonus points through card and table games, with the top ten announced at the end.

The next day the finalist will be taken out to compete for more bonus points in a trap shooting contest, before heading off to the grand final where their signature cocktail will be judged industry experts.

“We kick off by having a bit of a party, and there will be opportunities for people to get a couple of extra bonus points, then the top ten from that will go on to the next round which will be a more traditional cocktail competition,” Reaburn says.

The winner will receive $1000 and a 24 bottles of 666 Vodka, with second place receiving $500 and 12 bottles and third place getting $250 and six bottles. There will also be a special prize of a dozen bottles for the venue that does the most to raise money and awareness.

Any venues that want to get involved or find out more can email Sebastian Reaburn by clicking here.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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