By Andy Young

Vok Beverages has announced that it is adding to its range of Beenleigh Artisan Distillers rum, with the release of Beenleigh Copper Pot Distilled Rum.

As well as launching the new rum, Beenleigh Artisan Distillers has also taken the opportunity to release new packaging for the existing range, which it hopes will help to "communicate the artisanal care in which the rum is crafted".

Beenleigh, which was bought by Vok Beverages in 2012, is Australia's oldest registered and continuous working distillery and the company hopes that the new product and packaging will help the brand to "reclaim its position as the bold, innovative and artisanal rum that it was known as almost a century and a half ago".

Tamara Kent, senior brand manager said: "The launch of the Copper Pot Distilled rum provides consumers an affordable way to experience premium crafted Australian rum with a flavour profile unlike anything currently being produced."

Wayne Stewart, Beenleigh's master distiller, has worked at the distillery for over 35 years and used his working knowledge of rum production to develop the new rum. 

"Our rum is still pot distilled, the traditional way, before being craftily blended after a minimum of two years ageing in both ex-brandy vats and ex-bourbon barrels," said Stewart. 

The flavour profile is described as having "discernible caramel undertones and pronounced vanilla notes, thanks to its time in oak, with a subtle infusion of floral elements from the ex-brandy vats; the rum’s approachable style suited to simple mixed drinks and cocktails". 

The brand has also launched a new website and in October this year Beenleigh Artisanal Distillers will be opening its doors to visitors, with a new multi-million dollar visitor centre.

"Continuing Beenleigh Artisan Distillers new creative direction has included the launch of our new website, which really communicates the brand's rich heritage, beautiful mixablity and hand-crafted experience," Kent added.

The Beenleigh Copper Pot Distilled Rum is available from Vok Beverages now, with an RRP of $41.99.

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The Shout Team

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